Tid is Swedish for time, a precious currency to spend on things you love. TID Watches explores time through products and creativity.
TID’s challenge was to add more lifestyle to the brand. TID had a strong focus on product design and were very skilled in presenting the product design process and taking images of the product. With this campaign, we wanted to move TID a step deeper into lifestyle and fashion. TID’s main market is Asia so one part mission was to connect the campaign to Sweden.
The result was Last glimpse of summer and it was photographed at Ulriksdals castle and at the theatre Confidencen. Photographer Fredrik Andersson Andersson invites us to a seductive daydream.