TID Watches
Tid is Swedish for time, a precious currency to spend on things you love. TID Watches explores time through products and creativity.

Campaign

TID’s challenge was to add more lifestyle to the brand. TID had a strong focus on product design and were very skilled in presenting the product design process and taking images of the product. With this campaign, we wanted to move TID a step deeper into lifestyle and fashion. TID’s main market is Asia so one part mission was to connect the campaign to Sweden.

The result was `Last glimpse of summer´ and it was photographed at Ulriksdals castle and at the theatre Confidencen.

Photographer Fredrik Andersson Andersson invites us to a seductive daydream.
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Collaborators
Fredrik Andersson Andersson
Johan Wahlberg