Tid is Swedish for time, a precious currency to spend on things you love. TID Watches explores time through products and creativity.
TID’s challenge was to add more lifestyle to the brand. TID had a strong focus on product design and were very skilled in presenting the product design process and taking images of the product. With this campaign, we wanted to move TID a step deeper into lifestyle and fashion. TID’s main market is Asia so one part mission was to connect the campaign to Sweden.
The result was `Last glimpse of summer´ and it was photographed at Ulriksdals castle and at the theatre Confidencen.
Photographer Fredrik Andersson Andersson invites us to a seductive daydream.